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The Incentive
"The Incentive" is the second episode of the eighth season of the American comedy television series ''The Office''. It was written by showrunner Paul Lieberstein and directed by Charles McDougall. The episode originally aired on NBC in the United States on September 29, 2011.
The series—presented as if it were a real documentary—depicts the everyday lives of office employees in the Scranton, Pennsylvania, branch of the fictional Dunder Mifflin Paper Company. In the episode, after Robert California (James Spader) challenges the Dunder Mifflin staffers to double their sales, Andy Bernard (Ed Helms), taking matters into his own hands, creates an incentive program. Eventually, he promises to tattoo himself if the staff doubles their sales, which they inevitably do. Meanwhile, Pam Halpert (Jenna Fischer) strikes up an unlikely friendship with Angela Lipton (Angela Kinsey), both of whom are pregnant.
The episode introduces Sabre's Pyramid tablet, a device that serves as a parody of several tablet computers, specifically the Apple iPad. The device would be explored later on in the season. "The Incentive" received mixed reviews from critics with many mainly criticizing the episode for recycling stories. According to Nielsen Media Research, the episode was viewed by 6.7 million viewers and received a 3.5 rating/9 percent share among adult between the ages of 18 and 49, marking a drop in the ratings from the season premiere, "The List".
==Plot==
Robert California (James Spader) challenges office manager Andy Bernard (Ed Helms) to double sales after a rousing motivational speech. After Andy institutes a point system and promises to "wear a dress" for 500 points, "run naked through the parking lot with a donut on () ding-dong" for 1,000 points, and tattoo whatever his co-workers would like on "() ass" in exchange for 5,000 points, everyone in the office suddenly gets motivated to sell, eventually earning 5,000 points by the end of the day. When Andy and the crew go to the tattoo parlor, however, Andy suddenly is unnerved and admits to Jim Halpert (John Krasinski) that he isn't sure why Robert made him manager. Jim reassures Andy that he managed to pick up sales, and that no one in the office expects him to go through with the tattoo idea. Andy responds by getting the tattoo, which Pam Halpert (Jenna Fischer) changes, without telling Andy, to an image of a dog that has "Nard" written on it, a reference to Andy's nickname "Nard Dog." Upon seeing his completed tattoo in a mirror, Andy is pleased with the result. Robert then reveals to the cameras that he picked Andy because he is an uncomplicated choice which causes people to rally behind him, because he is an underdog. Meanwhile, Pam and Angela Martin (Angela Kinsey) become walking buddies at Angela's request, but after Angela says she's reported Pam to Social Services for drinking herbal tea with traces of caffeine in it, a disgusted Pam tells Angela they should not have anything else to do with each other. Pam and Angela then continue to walk rapidly away from each other.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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